Frisch’s Big Boy Restaurants

Frisch’s Big Boy | Branding

Frisch’s needed to show the world it was changing. It’s a historic brand, while nostalgic, Frisch’s was moving into the future with fresh and fun innovations. We took “fresh & fun” and infused it into every part of the Frisch’s experience. From the building exteriors to fry boxes.

Team:

  • Laura Gels, Associate Creative Director
    Art Direction
  • Holly Cox, Designer
  • Marc, Designer
  • Ruzanna Rozman, Designer
  • Pat Pujolas, Associate Creative Director
    Copy Writer
  • Dan Rapp, Creative Director


  • Frisch's Big Boy | Brand Promise on Interior of Restaurant

    Frisch's Big Boy | Brand Promise on Interior of Restaurant

  • Frisch's Big Boy | New Logo Script on Exterior

    Frisch's Big Boy | New Logo Script on Exterior

  • Frisch's Big Boy | Packaging Design - Cold Cups

    Frisch's Big Boy | Packaging Design - Cold Cups

  • Frisch's Big Boy | Retail Item Design

    Frisch's Big Boy | Retail Item Design