OSUWMC Volume Building

Only Ohio State | Integrated Campaign

To demonstrate the expertise of The Ohio State University Wexner Medical Center, we utilized patient testimonials to showcase their experience and their strength in various specialities. We utilized a mini-site to expand their stories beyond the their tv and print advertisements. It allowed future patients to interact fully with patient stories. Users could dig deeper into individual stories, and get both the patient and doctor’s perspective. The campaign was so successful they had to pull the advertisements because they could no longer meet the demand for appointments.

 
National Healthcare Awards:
Gold | Television Campaign
Silver | Integrated Campaign
Silver | Digital Video – Specialist Videos
Bronze | Website Design

Team:

• Laura Gels, Art Director
• Gabby Varmette, Copy Writer
• Kerry Broderick, Creative Director
• Vance Malone, Director

• Engagement Chicken
• All
• Western & Southern Translator