Scooter – The Neutered Cat

Scooter

Working with The Joanie Bernard Foundation we established the Ten movement. We aimed to reduce overpopulation and eliminate the kill-shelter execution of unwanted cats. Research revealed that some people think a cat will feel less “manly” if he’s neutered. The absurd idea of a cat’s sexual identity became the basis of our campaign. Year one we introduced both the Ten Movement and Scooter the Neutered Cat. Year Two we dug a little deeper into the benefits of spaying and neutering and introduced Scooter’s female counterpart Marmalade.

Team:

• Laura Gels, Art Director
• Terry Dillon, Copy Writer
• Kerry Broderick, Creative Director
• Diane Frederick, Producer
• Jordan Brady, Director
• Red Echo Post, Production / Year One
• Lightborne, Production / Year Two

Scooter’s Awards:

National Addy’s
Silver – Scooter, TV
Silver – Music with Lyrics

Cincinnati Addy’s:
Gold – Public Service Campaign
Gold – Givethemten.org, Consumer Websites
Gold – Music with lyrics, Elements of Advertising, Sound
Gold – Public Service Collateral, Special Event
Gold – Public Service OOH
Gold – Public Service, Integrated Campaign
Silver – Twitter Feed, Digital Advertising, Social Media
Silver – Digital Advertising, Banners
Silver – Public Service, Out of Home
Silver – Radio, Public Service
Silver – Collateral, Special Event

Other Notes: Picked up by Bill Mahr, World’s Funniest Commericals

• Frisch’s Primetime Burgers
• All
• Talk to Your Cat About Sex