Western & Southern Translator Western & Southern | Financial Translator
Don’t Worry. I Speak Finance
Leveraging Cris Collinsworth, we created a campaign for Western & Southern Financial Group that positions Western & Southern as the Financial Translators. Cris comes to the aid of everyday people overwhelmed by confusing financial jargon. This campaign led to a complete rebrand and repositioning of Western & Southern Financial Group.
Team:
- Laura Gels, Art Director
- Terry Dillon, Copy Writer
- Dan Rapp, Creative Director
- Diane Frederick, Producer
- Fred Goss, Director
Awards:
- Insurance & Financial Communicators Association’s AIM (All Inclusive Marketing) Award