YourChemistry.org
YourChemistry.org
In this responsible gaming campaign, we illustrate dopamine – a brain chemical – and how it affects problem gamblers and their addiction.
This website provides education and support for people dealing with a gambling problem. It explains what happens to an addicted brain, provides links for resources and support, and it gives family members a way to anonymously reach out to those that they suspect to have a gambling problem. The site includes a game that let’s the user understand the compulsion that comes from an imbalance in the brain chemical dopamine.
The media buy for this campaign was extremely important. We wanted to callout moments where people feel trapped and relate that back to the feeling a problem gambler has about their own addiction. By creating empathy we can change the stigma associated with problem gambling.
Team:
- Laura Gels, Associate Creative Director | Art Direction
- Jason Bachman, Developer
- Terry Dillon, Associate Creative Director | Copy Writer
- Dan Raap, Creative Director
- Lightborne, Production Company
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YourChemistry.org – Landing Page
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YourChemistry.org – Happy
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YourChemistry.org – Happy Transition
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YourChemistry.org – Happy Transition
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YourChemistry.org – The Science
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YourChemistry.org – Fact 1
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YourChemistry.org – Fact 2
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YourChemistry.org – Fact 3
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YourChemistry.org – Menu – The Science
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YourChemistry.org – Get Help
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YourChemistry.org – Give Help
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YourChemistry.org – DopaMean's Revenge Game
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OOH – During rush hour the